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Statistics

Video Marketing Statistics By Content, Platform, Usage, Watch Time, Investment, Customers View And Challenges

Saisuman RevankarBy Saisuman RevankarDecember 26, 2024No Comments12 Mins Read
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Video Marketing Statistics

Introduction

Contents

  • Introduction
  • Editor’s Choice
  • General Video Marketing Statistics
  • Best Practices for Video Marketing Statistics
  • Ways of Creating Video Content Statistics
  • Types of Videos Used by Global Companies
  • Video Marketing Platform Statistics
  • Video Marketing Statistics By Usage Share
  • By Use Cases
  • By Video Length
  • By Watch Time
  • Businesses Creating Videos Statistics
  • Allocated Marketing Budget Statistics For Video Content
  • Leading Video Content Type Statistics By Usage
  • Video Marketing Video Costs Statistics
  • Video Marketing Statistics By Return on Investment
  • By Video Marketer Preferences
  • By Customers View
  • Video Marketing Challenges Statistics
  • Reasons for Using Video Marketing in 2024
  • Reasons for Not Using Video Marketing
  • Conclusion

Video Marketing Statistics: Video marketing has become one of the most popular ways to run a successful business and gain an effective audience base. Its growth has been impressive, with more companies using video content to promote their products and services. The rise of social media platforms such as YouTube, Instagram, and TikTok has made video content more accessible and engaging for users. All statistics and current trends show that videos are more effective at grabbing attention, increasing customer trust, and boosting sales.

They help businesses explain their message quickly and keep viewers interested. In fact, many customers prefer watching videos over reading text. As the demand for video content increases, marketers are finding new ways to make their videos stand out. Video marketing is no longer an option but a necessity update.

Editor’s Choice

  • Video Marketing Statistics show that in 2024, around 91% of businesses will use video as a marketing tool, maintaining an all-time high since 2016.
  • Video marketing investments are expected to reach USD 92.253 billion by 2024,
  • Meanwhile, around 88% of video marketers consider video an important part of their overall strategy, reflecting its integral role in marketing efforts.
  • Most marketers allocate between 21 to 30% of their marketing budget to video content.
  • Moreover, 90% of marketers report that video marketing provides a good Return on Investment (ROI).
  • In contrast, 82% of consumers are now convinced to buy a product or service after watching a brand’s video.
  • Video Marketing Statistics further show that around 91% of people have watched an explainer video to learn more about a product or service.
  • Short-form videos generate over twice the engagement of long-form videos.
  • More than 75% of videos are consumed via mobile devices.
  • Social media videos are viewed 48% more than other content types.

General Video Marketing Statistics

  • In 2024, 88% of video marketers say video is an important part of their strategy, which is lower than 96% in 2023.
  • 68% of marketers who currently don’t use video and 32% who already use video platforms say they are planning to start using videos in 2024.
  • Video marketing is a key part of the digital world, with more than 90% of businesses using it.
  • In contrast, around 66% of marketers have fewer customer questions after using videos.
  • About 42% of marketers use videos to build closer connections with customers via video content that enables stronger relationships.
  • 39% measure video success by how much it improves brand recognition.
  • For 28% of marketers, video success means driving more traffic, generating leads, and converting viewers into customers.

Best Practices for Video Marketing Statistics

  • Since people lose interest quickly, videos need to grab attention in less than 3 seconds.
  • Adding music to videos helps 81% of companies get better results.
  • Two-thirds of companies (66%) say that voiceovers make their videos more effective.
  • Around 65% of companies add captions to their videos to make them easier to understand for everyone.
  • About 31% of businesses make two to four videos every month.
  • Meanwhile, 24% of marketers think funny videos have a better chance of going viral.

Ways of Creating Video Content Statistics

  • In 2024, only 38% of video marketers now make their videos themselves, compared to 60% in 2023.
  • The number of video marketers relying solely on external vendors to create content has grown to 24% in 2024, doubling from 11% in 2023.
  • However, almost 38% of video marketers use both in-house and external teams, up from 29%.

Types of Videos Used by Global Companies

types-of-videos-companies-create (Reference: chartblocks.com)

  • Video Marketing Statistics show that the most popular type of video made by marketers is live-action video, with 48% saying it’s their main focus.
  • Animated videos come next at 24%, followed by screen-recorded videos at 22%.
  • All other types of videos make up the remaining 6%.

Video Marketing Platform Statistics

  • In 2024, YouTube will be the top choice for video marketing, with 90% of video marketers using the wide platform.
  • Facebook comes next at 86%, followed by Instagram at 79% and LinkedIn at 76%.
  • Virtual reality (56%), 360-degree videos (56%), and Snapchat videos (57%) are the least popular video marketing platforms.
  • Video Marketing Statistics further report that YouTube will remain the most effective platform in 2024, with 78% of marketers saying it works well for them.
  • Next comes Facebook videos at 71%, followed by Instagram videos at 64%.
  • For 61% of marketers, webinars are effective, and for 60%, interactive videos and Twitter/X videos are effective.
  • Virtual reality (49%), 360-degree videos (51%), and TikTok (52%) are seen as the least effective tools for video marketing.

By YouTube

  • As mentioned in Video Marketing Statistics, 87% of people say YouTube helps them decide quickly whether to buy something.
  • Around 83% of people worldwide choose YouTube as their favorite place to watch videos.
  • 65% of viewers like YouTube the most because they watch videos made by regular people.
  • More than 40% of shoppers globally have bought items they found on YouTube.

By Facebook

  • The best length for videos to keep people interested on Facebook is 2 to 5 minutes.
  • Pages with more than 100,000 followers share 71% of all the videos posted on the platform.

By Instagram

  • In recent years, 77% of marketers have shared videos on IGTV.
  • 58% of people claimed they are more interested in a brand or product after seeing it in Instagram Stories.
  • Similarly, 50% visit a website to buy something after seeing it in Stories.
  • 1 in 4 people have bought a product after seeing it in an Instagram Story.

By LinkedIn

  • Video Marketing Statistics in 2024 state that LinkedIn users are 20 times more likely to share videos compared to other types of posts.
  • Videos on LinkedIn that are designed to be watched without sound are 70% more likely to be viewed until the end.

By Twitter

  • Every day, people watch 2 million videos on Twitter.
  • Tweets with videos get 10 times more engagement share than tweets without videos.
  • In 2024, watching videos is the third most popular reason people visit Twitter.
  • Using videos in promoted tweets cuts the cost per engagement by over 50%.

Video Marketing Statistics By Usage Share

video-use-over-time (Reference: chartblocks.com)

  • In 2023 and 2024, about 91% of businesses rely on video for marketing.
  • This is the highest percentage recorded since tracking began in 2016, resulting in 61% of businesses.

By Use Cases

  • Video Marketing Statistics also show that in 2024, around 39% of marketers made video testimonials, which are considered the most common video marketing method.
  • Explainer videos are the most popular type of video content, with 38% of people using them.
  • Following closely are presentation videos (34%) and social media videos (34%).
  • Product demonstration videos are also common, used by 32%.
  • Video ads and sales videos account for 30% of the total, while teaser videos account for 30%.
  • Customer service videos are slightly less common, used by 28%. Videographics come in at 25%, as do employee onboarding videos.
  • Training videos and customer onboarding videos are each used by 22%, along with app demo videos, which are also at 22%.

By Video Length

what-video-length-works-best (Reference: chartblocks.com)

  • Video Marketing Statistics also show that according to 39% of marketers, the ideal video length is 30 to 60 seconds in 2024.
  • Most visitors spend about 1 to 2 minutes on a page (28%).
  • Shorter visits, like 30 seconds or less, make up 18%.
  • Meanwhile, 10% stay for 2-3 minutes, and only 5% stick around for 3 minutes or longer.

By Watch Time

how-much-time-do-people-spend-watching-online-videos-every-day (Reference: cloudfront.net)

  • In 2024, most internet users (43%) watch online videos for under 30 minutes daily.
  • Meanwhile, nearly 34% spend between 30 minutes and an hour watching videos online.
  • Lastly, 23% of viewers watch over 1 hour and more.

Businesses Creating Videos Statistics

  • In 2024, almost 75% of marketers have used AI tools to help them create video content.
  • 48% are created using a mix of premade templates and original ideas.
  • Video Marketing Statistics show that 38% of companies make their marketing videos within their teams.
  • Besides, another 38% split the work between their in-house team and an external agency.
  • 35% of marketing videos are made completely from scratch.
  • 24% of businesses hire outside agencies to handle all their video creation.

Allocated Marketing Budget Statistics For Video Content

percentage-of-marketing-budget-allocated-to-video (Reference: chartblocks.com)

  • As mentioned in Video Marketing Statistics, 16% of marketers spend 21% to 30% of their budget on video marketing.
  • Meanwhile, other marketers share based on overall budgets in 2024 are followed by 2% (91 to 100%), 3% (81 to 90%), 6% (71 to 80%), 7% (0 to 10%), 8% (61 to 70%), 11% (51 to 60%), 15% (41 to 50%), 14% (31 to 40%) and 14% (11 to 20%)

Leading Video Content Type Statistics By Usage

most-popular-video-content-type-worldwide-in-1st-quarter-2024-by-weekly-usage-reach (Reference: statista.com)

  • A Statista report insight shows that in the fourth quarter of 2024, the weekly usage share is captured by music videos, with a share of 48.2%.
  • Other most popular video content types by weekly usage share across the world are followed by comedy, meme or viral (35%), live stream (27.7%), educational content (26%), tutorial (25.8%), sports clips or highlights (25.7%), product review (25.3%), sports match or commentary (23.5%), influencer and vlogs (23.4%) and gaming (22.2%).

Video Marketing Video Costs Statistics

video-marketing-cost-statistics (Source: siegemedia.com)

  • In 2024, almost half of marketers (49%) think video marketing is becoming more expensive.
  • On the other hand, 29% believe it’s getting cheaper, while 21% feel the costs have remained unchanged.
  • Most marketers typically spend between USD 100 and USD 1,000 on each video they create.
  • According to Video Marketing Statistics, businesses are expected to spend almost $135 billion on video ads by 2026.
  • Almost 40% of marketers aim to keep their video project budgets at USD 2,500 or less.
  • Fewer than 15% of marketers plan to invest USD 10,000 or more in creating video content.

Video Marketing Statistics By Return on Investment

  • In 2024, around 60% of video marketers measure their success by tracking likes, shares, and reposts on their videos.
  • Besides, 42% focus on customer engagement and retention to see if their videos are effective.
  • 40% use the number of views on their videos to determine the return on investment (ROI).
  • Video Marketing Statistics further state that 39% of the company’s videos are used to boost brand awareness and public relations.
  • 32% evaluate their video performance by checking how much it adds to their sales.
  • 28% measure success by counting leads or clicks generated from their videos.

By Video Marketer Preferences

  • Around 85% of video marketers aim to keep or raise their budgets for video content.
  • Video Marketing Statistics also revealed that about 69% of marketers invested in video ads, while the remaining 31% used only organic reach.
  • Nine out of ten marketers find video marketing effective for delivering a strong return on investment and using videos has helped more people recognize their brand.
  • Similarly, 86% of video marketers say using videos has boosted their website traffic.
  • According to 87% of marketers, videos help them get more leads, and 82% believe videos make people stay on their websites longer.
  • As of 2024, video marketing reduces support questions; 66% see fewer queries, and 82% buy after watching videos.

By Customers View

  • As mentioned in Video Marketing Statistics, 91% of people have watched a video to understand a product better.
  • Watching a video convinces 82% of people to buy products or services.
  • 77% of people downloaded or purchased an app after watching its video.
  • In 2024, 89% of people prefer more videos, and 87% believe quality videos build brand trust.

how-would-you-like-to-learn-about-a-product-or-service (Reference: chartblocks.com)

  • When learning about a product or service, 44% of people prefer watching a short video.
  • This option is much more popular than ebooks or manuals (16%), infographics (15%), text-based articles (13%), sales calls (6%), or webinars and presentations (5%).

Video Marketing Challenges Statistics

  • Time Issues: About 33% of marketers say they don’t have enough time to focus on their work.
  • Cost Problems: For 20% of marketers, high costs make it hard to spend on creating, sharing, or promoting videos.
  • Getting Started: Around 15% of marketers struggle with how to start using video marketing.
  • Understanding ROI: About 12% of marketers are unsure if video marketing will bring in enough profit to be worth the effort.
  • Low Priority for Video: A small group (10%) thinks video marketing isn’t important for their strategy, which means they might be missing out on connecting with people through creative video content.

Reasons for Using Video Marketing in 2024

Reasons Share
Brand awareness and PR

17%

Generating leads and driving sales

38%
Social media engagement or followers

8%

Product education and adoption

31%
No idea about video marketing Strategies

5%

Reasons for Not Using Video Marketing

why-don-t-some-businesses-use-video-marketing (Reference: website-files.com)

  • Video Marketing Statistics as of 2024 show that 33% of marketers claimed that lack of time is the main barrier.
  • About 20% of marketers who don’t use video think it’s too costly.
  • Another 15% say they’re unsure how to get started.
  • Around 12% are uncertain about the return on investment (ROI) of using video for marketing.
  • Only 10% believe they don’t need video in their marketing plans.

Conclusion

Video marketing is a powerful tool that helps businesses connect with their global audience. It’s an easy way to share your message, build trust, and engage customers. In cases where more people watch videos online, it’s clear that this strategy works, and thus, businesses get more success rates. Whether it’s through social media, emails, or websites, videos grab attention and keep people interested.

By focusing on quality content and understanding your audience, video marketing can bring great results. It’s an effective way to grow your brand and reach more customers.

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Saisuman Revankar
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Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.

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